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Hi, the recent change to the Tracking Codes utility allows new tracking codes to be added from Google only.
I have been using some Google analytics alternatives as Google services have been under a lot of scrutiny from european courts due to GDPR breaches.
My clients are in Europe and i think this Google problem is not going to be solved soon and maybe it is going to spread to other services as well, specially USA based ones.
Personally i think supporting only GA to be quite restrictive.
I specifically would like to have full support to Cloudflare analytics and PIWIK PRO analytics, but the more the merrier.